B-Alive Vitamins has served as Fresno's doorway to total health since 1992. Our shelves are stocked with organic foods, GF items, nutritional products, vitamins, herbal supplements, natural skin and hair care, and local, fair-trade jewelry and gifts. If we had to choose just one thing that sets us apart from other health-focused stores, however, it'd be our team. We truly care about making sure the products you leave with are actually going to give you the results you seek. No matter your background and no matter your needs, you can rely on us to answer your questions and put you first!